A sign is the relation between signifier and signified, a signifier means an abstrac idea, sound or image of a word, and a signified means the concept of a signifier that we have in our minds. For example: Chair.
Signs is compose for three elements:
-Denotative: That is the real meaning of the word that can be looked up in the dictionary.
-Connotative: Is a idea or meaning suggest of a word.
-Iconic: Is the representation of a concept (visual).
For example: STAR
-Denonative, Celestial body.
-Connotative, Important person.
-Iconic, Falcao.
Signs is compose for three elements:
-Denotative: That is the real meaning of the word that can be looked up in the dictionary.
-Connotative: Is a idea or meaning suggest of a word.
-Iconic: Is the representation of a concept (visual).
For example: STAR
-Denonative, Celestial body.
-Connotative, Important person.
-Iconic, Falcao.
Saussure also proposes in his theory:
Mutability: Is the way in which a community adopt an informal linguistic sign during a long time, so it is going to be use as a common word.
*Example: "The fashion is constantly changing".
Immutability: Is a static sign that have a universal signified.
*Example: "The sky has not changed in thousands of years and will remain there until the end of time"
Diachrony: Analize the difference and changes around the linguistic sistem. Changing stat of a language.
*Example: I played tennis, soccer and I practiced karate
Synchrony: A system or code adopted by a community.
*Example: "Began the yoga's class"
Paradigm: The community speech stablished rules.
*Example: A family is that it consists of a father, mother and children.
Syntagm: Unitary sense with the same funtion.
*Example: This Saturday will be the party for his birthday.
https://developer.apple.com/library/ios/documentation/general/conceptual/DevPedia-CocoaCore/Art/object_mutability.jpg
http://definicion.de/inmutable/#ixzz2wMzCMsXC
http://reeceharry.files.wordpress.com/2013/02/example.jpg
http://media.soundonsound.com/sos/mar01/images/lyricdiagram1.l.gif
https://www.uni-due.de/DI/SynchronyDiachrony.gif
http://www.english-blog.com/images/Saussure%20and%20McDonald's.jpg